Friday, January 21, 2011

Superstition of the Week - Blue Monday


Watch out, it is that time again: Blue Monday, "the most depressing day of the year."

According to a, well let's just say very creative formula, written by psychologist, Cliff Arnall, in 2005, this upcoming Monday, January 24th, is the day when post-holiday gloom is at its worst.

While on the payroll of a PR firm five years ago Arnall "calculated" that the Monday falling in mid-January was the most miserable day of the year. To make this divination, the former Cardiff University lecturer came up with a complicated equation comprising seven variables: (W) weather, (D) debt, (d) monthly salary, (T) time since Christmas, (Q) time since failed quit attempt, (M) low motivational levels and (NA) the need to take action.

Consequently, this unique bit of math was used to give academic weight to a press release put out by Sky Travel encouraging people to cheer themselves up by taking a trip during this time of year. Hmmmm.

Soooooo...I guess if you are down in the dumps on Monday, you can say your mood is substantiated by the seven-variable Arnall equation. Even though you are depressed, you will at least sound impressive.

No comments:

Post a Comment